Teaching
Learning strategy
by making decisions.
I teach strategy to executives, MBA students, and undergraduates. My goal is to help students ask better questions, evaluate evidence, and make thoughtful choices under uncertainty.
In the classroom
From a good question
to a defensible choice.
I use cases, applied projects, and classroom discussion to connect strategy concepts with the choices managers face. Students work through competing explanations, consider trade-offs, and use evidence to decide what an organization should do.
My research informs how I teach human capital, incentives, organizational design, and the people whose decisions determine whether a strategy succeeds.
Student-selected award for MBA teaching, UC Riverside.
Courses & audiences
From the first year
to executive leadership.
MBA & Executive MBA
Business Strategy at BYU; Strategic Management and Management Synthesis at UC Riverside. Competitive advantage, value creation, and implementation.
Executive education
Business Strategy at UCLA and executive teaching at BYU, connecting research with leaders’ current organizational challenges.
Undergraduate
Strategy 1 and Strategy and Economics at BYU; Competitive and Strategic Analysis at UC Riverside.
First-year student success
University 101 at BYU, a student success course for first-year students.
Preparing future researchers
My research lab course at BYU gives future researchers experience writing teaching cases and conducting research together. I have also taught the Management Pre-PhD Seminar, focused on research questions and empirical evidence.
Teaching materials
Cases built around
real choices.
Cases I have developed with colleagues examine industry change, organizational purpose, and entrepreneurial strategy.
- Finding a New Skin for Nu Skin: Rejuvenating Strategy in a Changing MLM World
Timothy Gubler, Larson Brown, Emily Livingston, Kayson Marler, and Kimberly Soltero · 2026
- Traeger, Inc.: Finding New Growth from a Backyard Innovation
Timothy Gubler, Thomas Cavalcanti, Mara Magill, James Oldroyd, and Lillian Parry · 2026
- Love It, List It, or Flip It? Creating Homie 2.0
with Samantha Loveland and Kim Soltero · 2025
- Atomic Financial: The Cost of a Soul
with Cody Reeves and JT Gardner · 2024
- Cutting out the MIDDLEMAN? Homie and the Residential Real Estate Industry in 2020
with John Baadsgaard and James Oldroyd · 2020