Competing goals 2025
No margin,
no mission?
Frontline professionals shift priorities as financial pressure and patient needs change.
Strategic Management Journal
Explore the paperStrategyHuman capitalIncentives
Timothy
Gubler
Associate Professor of Strategy
Alice Belle Jones Fellow
BYU Marriott School of Business
How do organizations create value through people?
I study how organizations turn people’s expertise and effort into better performance. My work examines why incentives sometimes backfire, when relationships open doors or get in the way, and how the design of work helps people put their talents to use.
Selected research
People. Decisions. Performance.
No margin,
Human & social capital 2019
Connected,
but qualified?
Connections can improve performance, but can also lead clients to choose less-qualified professionals.
Sumantra Ghoshal Best Paper AwardAcademy of Management · 2017
Organization Science
Explore the paper
Incentives & motivation 2016
The hidden costs
of awards
Rewarding one behavior can reduce motivation and performance on other tasks.
Organization Science
Explore the paper“People are not simple production inputs. They interpret, prioritize, and choose.”
Across emergency medicine, real estate, manufacturing, and the universe of workers in France, I use field data to study how people respond to organizational choices, and what those responses mean for firm performance and strategy.
The research agendaSelected media coverage
Research in the news.
Bringing strategy into the classroom.
I teach executives, MBA students, and undergraduates to connect ideas with consequential business decisions.
TeachingA little more about me.
Before academia, I worked in my family’s electrical contracting business. I still enjoy understanding how things work, and building them.
About & contact